Days after the town center plans were made public, Maury L. Carter & Associates send out an email blast promoting its newest listing for 12.2 acres on E192 at the NeoCity Way entrance to the district. President Daryl Carter said he used the county price as a comparable when pricing his site.

“They’re priced at $565,000 per acre,” Carter said. “So I would look at that and say I have 8 usable acres with direct frontage on U.S. 192 in front of NeoCity. So if a 25-acre internal site is worth $565,000 an acre, my site must be worth more. We absolutely think in those terms. People are excited about what’s happening in NeoCity, and it’s certainly driving phone and electronic traffic to our door.”